Many organizations today proudly claim they’ve used value stream mapping to map the value streams throughout their organization, yet these same organizations continue to face operational inefficiencies. The reason? Value stream mapping alone is not enough when organizations continue operating in traditional functional silos instead of true value streams.
True transformation requires restructuring from a function-focused to a customer-focused value stream organization, where resources report to value stream leaders rather than department heads. Read on to learn about the differences between value stream mapping and value stream organizations, obstacles faced by firms seeking to implement true value streams and strategies to overcome them, and the benefits of value streams for firms.
What is a Value Stream?
A value stream is defined as, “all of the actions required to bring a product or service through the main flows essential to providing that product or service from the inception point to receipt by the customer.” For manufacturing firms, this encompasses the processes and activities involved in acquiring raw materials from suppliers, transforming them into finished products, and all the way up to customer delivery.
The importance of understanding your value stream cannot be overstated. This allows you to have a complete picture of how value flows to your customer through every step involved. This also allows you to identify barriers and inefficiencies in the value stream to correct and optimize for customer satisfaction.
What is a Value Stream Organization?
Value stream organizations differ from those that organize around traditional functional departments (which often become silos within a firm). Instead, value stream organizations are structured around the flow of value to customers.
“From a value stream organizational point of view, you want to have all of your resources possible under the leader of that value stream. You almost have to think about a value stream as a mini company president who has control over everything from design to manufacturing, to marketing, to the commercial side, to the finances.” – Mark DeLuzio
Value stream organizations require:
- Reporting the flow of resources to value stream leaders rather than functional department managers
- Providing decision making authority over resources to value stream leaders
- Considering each value stream function as an autonomous business unit
- Preparing financial reports that align with value streams (unique P&L statements)
How Do You Identify a Value Stream?
The value streams you identify and use to structure resources within your organization depend on your business model. However, value streams are commonly organized in three primary ways:
- By Customer: Organized around specific customers or customer segments that are vital to your success – especially helpful when specific customer requirements exist
- By Product Family: Resources grouped according to similar or related products that share design characteristics, manufacturing requirements, or applications.
- By Process: Key processes guide value stream creation when resources around major manufacturing processes cannot be easily divided or replicated across multiple streams
Value Stream Mapping vs Value Stream Organizations
A common mistake among businesses who aim to implement value streams is that they conduct value stream mapping exercises without also making necessary organizational and operational changes. Whenever we see firms operating in traditional functional silos with value stream maps hanging around workspaces, we know there is a fundamental disconnect present.
Value stream mapping is extremely important, but it is simply a tool to help you identify and realign your operations to support value streams effectively. When firms do not take the next step to implement necessary changes according to their value streams, friction often arises among functional departments. These struggles persist when value stream leaders are not given authority and autonomy to manage their resources, including employees who naturally follow the direction of the functional manager who conducts performance reviews and signs their paychecks.
Consider this real-world example from a profitable refurbishing department. The department took used products, replaced worn parts, repainted and serviced them, then returned them to customers at a lower cost than buying new products. Despite being highly profitable, the department wasn’t treated as a true value stream.
When the manager attempted to improve process flow, she encountered a fundamental obstacle: she had no authority over critical functional resources.
“She needed functional support. For example, she would wait days to get the attention of a quality engineer that she needed in order to complete the project. She didn’t have quality under her control in this thing they call the value stream simply because she just didn’t have the pull.” – Mark DeLuzio
By labeling a department as a ‘value stream’ but not empowering it with necessary control over its own resources, firms can diminish workplace culture and trust, create delays and inefficiencies, and reduce profitability.
What Benefits Do Value Streams Deliver?
Organizations that successfully transition to true value stream structures report significant benefits:
- Improved response time to customer needs – decisions no longer cross functional boundaries
- Reduced lead times – handoffs between departments eliminated
- Lowered inventory levels – work flows more smoothly through the value stream
- Improved quality – enhanced cross-functional collaboration
- Strengthened employee engagement – team members see their direct contribution to customer value
4 Steps to Transform into a Value Stream Organization
- Secure Executive and Leadership Buy-In: Before moving forward with your transformation, your company’s executive team must understand and support the value stream model. This is especially critical in cases where concerns about changing roles arise as a result of the value streams.
- Choose the Right Value Stream Structure: Determining the best-fit model for your business is crucial. At this point, you will choose from customer-based, product-based, and process-based value stream models to organize and align your resources.
- Equip Your Value Stream Leaders: Providing necessary training and coaching will help empower leaders to operate with confidence. You must also ensure that leaders can operate autonomously and have full control over their resources for long-term success. These leaders will be essentially running their own mini company within the firm, so this step is critically important in the transformation phase.
- Align Metrics with Value Streams: To encourage performance that aligns with your critical value streams, leadership must implement systems to reinforce this new approach. Examples include developing value stream-based financial reporting, as well as aligning employee performance reviews and performance metrics with value stream success.
The Value Stream Transformation: Where Do You Stand?
The process to becoming a value stream organization isn’t easy, but companies that are committed to this transition gain significant competitive advantages through greater agility, efficiency, and customer focus.
The question isn’t whether you’re doing value stream mapping—it’s whether you’re truly organizing your entire organization around your value streams. If you are ready to partner with a team of Lean professionals who helped companies (now thriving enterprises) through this exact process, connect with us! We are excited to partner with you on this exciting Lean journey.
